Original Ideas Statement

Original Ideas Statement. In my magazine, the genre is Hip Hop. I will include mostly music content but also some fashion, technology and events. I think this magazine will be very unique as there is not currently a UK magazine of this type and I feel that it will sell well. I will include lots of music artists such as Dreezy, Wu Tang, T.I and many new artists such as Zay Bella and Flatbush Zombies. The audience that my magazine will be aimed at is a male audience, from ages 16-21, mainly students, as they seem the most influenced by Hip Hop music. I will reach this target audience by including brands that the target audience consume, festivals that they would go to, new music that they will be interested in and money-off offers as most of them will be spending money from their student loan and wont want to spend lots of it. The brands I will include will be Adidas, I will include festivals such as Coachella, I will include technology by having a regular article dedicated to Instagram on my contents page, and have a mention of a feature article based on the best technology on my contents page.