Textual Analysis

College Magazine Annotation

Font:

The font is very modern to match and appeal with its target audience (young people). It is very bright and eye catching which matches with the rest of the content on the front cover, such as the image, which gives a happy vibe and makes you want to buy the magazine.

Image:

The image is of a young girl who looks like a student. She is wearing headphones, which links to music which most college students are interested in, this makes it more appealing and have more in common with the reader. The model in the photo is of a girl that is of a foreign race which means that the magazine will appeal to everyone. Her facial expression is not ecstatic, which could suggest that she is feeling very nervous and apprehensive about starting at a new university or college, which links to the title, like many fresher’s do.The image is in the middle of the cover, which is what the rule of thirds applies. This means that the image on the background is one of the first things that you look at, which is usually the thing that attracts most readers, as the image is set to appeal to the audience. The model’s face is in the middle of the cover, which allows the audience to relate to whatever the model is demonstrating in the image. In this case, the model’s emotion looks bland and nervous, which will attract fresher’s to buy the magazine as they may be feeling miserable about starting college.

There are 4 colours in this image, 2 of them are very feminine colours which matches the content in the magazine (girls edition). This attracts female readers which is the desired audience. The colour yellow releases a happy emotion in the audience’s head as it is related with happiness.

Questionnaire Results

1)      60% were female and 40% were male

2)      100% didn’t read the college magazine which means that the current product doesn’t reach the target audience.

3)      50% of the people that took the questionnaire said that they would not pay any money for the magazine, whereas the other 40% said that they would pay 50p-£1 for it. The other 10% said they would pay £2 or more.

4)      45% of the people that did the questionnaire said that they would want the magazine to be published monthly, 20% said every fortnight and the other 20% said every half term. Only 5% said weekly.

5)      The content that the readers would most like to see were:

Film: 8                                                                    Horoscopes: 7

Music: 8                                                                 Competitions: 7

Sport: 6                                                                  Problem Page: 3

Tech: 6                                                                   Subjects: 1

Events: 7                                                                Fashion: 6

6)      The colours that would most likely attract a reader to buy the magazine are:

Red: 11                                                                   White: 7

Blue: 8                                                                     Yellow: 4

Orange: 2                                                                Purple: 4

Black: 10                                                                  Pink: 3

Green: 8                                                                  Gold: 4

7)      The freebees that the participants would most like to see were food and clothes, this is what 40% said.

8)      The type of thing that will attract readers most on the front cover, according to our participants are 45% a student model, and 25% a celeb.